Most local businesses handle reviews the same way they handle smoke detector batteries: only when something starts beeping. A bad review shows up, someone scrambles to respond, and then reputation goes back on the shelf until the next fire. A review management calendar fixes that by turning reputation work into twelve small, scheduled habits instead of one annual panic.
Most local business owners don't decide to "manage their reputation." They just notice one day that a competitor has 400 reviews and they have 12. Or a customer mentions a bad review they saw and never heard back from. This guide is for that moment — a simple, week-by-week plan to get your review management under control in the next 30 days, without hiring anyone or buying anything you don't need yet.
This is a practical walkthrough of /en/blog/review-management-sop for busy owners and managers — no fluff, just the steps and templates you can use today.
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