Built for small and mid-size businesses.

Reputation Management Software by Industry

Tuned for your industry.

Ivan Shyla

CEO, Tailwind

We've spent a decade running small businesses in a handful of countries — restaurants, app studios, online shops, services. We know that a 1-star review hits a dental clinic differently than it hits a SaaS company. So Tailwind ships defaults, language, and integrations tuned for your industry, out of the box.

Why this matters?

A corporate brand has a marketing department, a CX team, a PR firm, and three vendors for review management. They have the bandwidth to build their own playbook.

A small business has the founder. Maybe the founder's spouse. Maybe a manager. Reviews aren't anyone's full-time job — they're squeezed in between everything else that keeps the lights on. The time you spend wrestling with five review dashboards is time you're not spending growing the business.

That's the problem we built Tailwind to solve. Not for the Fortune 500. For the bakery, the boutique hotel, the dental practice, the iOS studio, the accounting firm. The places where the founder is still the one signing the leases and reading the reviews.

Pick your industry

Restaurants, cafés & food service

In restaurants, reviews aren't just feedback — they're foot traffic. A 0.3-star drop on Google can flatten a Tuesday lunch. A weekend tourist writes a Yelp review in a language you don't speak.

Healthcare & dental

A new patient picks a dentist, dermatologist, or pediatrician based on Google rating, the most recent reviews, and how the practice responds. Your competitor with 4.8 stars and personal replies wins that comparison every time.

Hotels, B&Bs & short-term rentals

Hotels live and die on reviews. A guest writes about a stained towel; future guests read it before booking. A tourist leaves a TripAdvisor review in Italian, German, or Mandarin; you have 24 hours to reply or risk being seen as careless.

Beauty, wellness & spas

In your industry, reviews aren't just ratings — they're trust. New clients pick a salon by scrolling photos and reading the last ten reviews.

Legal & professional services

Prospective clients pick a lawyer almost entirely by Google rating and the first three reviews. 4.8 with thoughtful replies wins the call; a 3.4 without replies doesn't get one.

Home services & contractors

In home services, every job ends in either a referral or a review. The ones that go bad get written about; the ones that go well usually don't.

Automotive

Auto buyers and service customers don't trust your website — they trust strangers' reviews. The new-car shopper reads 30+ reviews before walking onto a lot.

Retail & boutique stores

Most retail reviews are short, emotional, and immediate. They're written from the parking lot. A bad fitting-room experience becomes a 1-star within an hour.

E-commerce & DTC brands

In DTC, every purchase is a vote of trust placed by someone who has never met you. They're trusting reviewers — Trustpilot, Reddit, TikTok creators.

Real estate

Tailwind handles every Google, Zillow, Realtor.com, Redfin, Yelp and Facebook review for your team & brokerage. Reply in your voice, route disputes to a broker, and nudge every past client for the review they meant to leave you 18 months ago.

Mobile apps & SaaS

A 2-star review with the words "crashes on launch" sits at the top of your App Store page for weeks. A Reddit thread calling your pricing "predatory" hits r/apple and your installs dip 30%.

Fitness, gyms & studios

In your industry, reviews are about three things: the equipment, the staff, and the vibe. Members rarely review fitness experiences immediately — they review when they sign up, and again if they cancel angrily.

Education, tutoring

In education, your customer (the parent, the adult learner) and your end-user (the student) often differ — and they sometimes review at different moments. A frustrated parent leaves a 1-star after a billing issue; a successful student writes a glowing 5-star three months later.

Veterinary

Pet care is one of the most emotional verticals in business. Every visit involves an animal someone loves and a bill that's often higher than they expected.

Accounting & financial services

In your industry, prospective clients pick a firm based on trust, and trust is signaled by reviews. A 4.9 with thoughtful replies wins the discovery call; a 3.4 with no replies doesn't get one.

Can't find your industry?

If your business doesn't fit the category above, you're in good company — Tailwind works for any business with online reviews. Defaults adjust based on your category and your reviews; you don't need a "your industry" page to get value.

If you have specific needs, feel free to reach out —we'll do our best to adapt our solution to your business

Contact our sales team

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How much does it cost?

Check what included in packages

Pay for one subscription - get all tools

Everything included for one price

Add your business to AI

Make sure ChatGPT, Gemini, Perplexity and AI search know and recommend your business.

Reviews management

Every review, every platform, one inbox.

Monitor reputation & respond

We monitor your online reputation, respond to comments promptly, and help build trust with your audience. Maintain a strong brand image and create a positive experience for your customers.

Tailwind Score

Your reputation as one number you can actually track.

Transparent business statistics

Transparent business statistics give you clear insights into performance, customer activity, and growth. Track key metrics in real time and make informed decisions with complete confidence.

New

Threads

Multi-step conversations with reviewers, not just one-and-done replies.

Find clients on Threads & grow sales

Find new clients on Threads and turn engagement into real sales. Reach your target audience, grow brand awareness, and increase conversions with effective social media strategies.

New

AI Visibility

Show up when customers ask Claude, ChatGPT, Gemini, Copilot or Perplexity for a recommendation.

Rank top in AI search

Rank higher in AI search results and increase your brand visibility across AI-powered platforms. Optimize your online presence to attract more traffic, leads, and potential customers.

Orders analytics

Send the angry review to the right person the moment it arrives.

Analyze orders & top products

Analyze orders and identify your top-performing products with detailed insights and real-time analytics. Track sales trends, understand customer demand, and make smarter business decisions.

Grow public rating

Send the angry review to the right person the moment it arrives.

Boost positive reviews & handle negatives

Boost positive reviews and respond to negative feedback with confidence. Strengthen your online reputation, improve customer trust, and turn feedback into business growth opportunities.

Online Mentions

Catch every time someone talks about your brand — even where you don't have a profile.

Find opportunities in

Find new business opportunities in social posts and turn conversations into valuable leads. Discover customer needs, track trends, and engage with the right audience at the right time.

SEO Generators

Long-form content that ranks for the keywords your customers actually search.

Boost SEO & organic traffic

Boost SEO performance and increase organic traffic to your website. Improve search visibility, attract high-quality visitors, and grow your audience through smarter content optimization.

Soon

AI Assistant

A 24/7 assistant that answers customer questions about your business.

Launch online support & cut costs

Launch efficient online support to improve customer experience and reduce operational costs. Automate routine inquiries, speed up response times, and scale your service without increasing expenses.

Soon

Customer engagement

Turn customers into reviewers, returners, and referrers.

Boost SEO & attract new customers

We help boost your website's SEO rankings and attract new organic customers at no cost. Improve visibility, grow traffic, and reach the right audience more effectively.