How to Get the Google Guaranteed Badge (and Keep It)

What the Google Guaranteed badge is

Google Guaranteed is a verification program for local service businesses. Pass Google’s screening and you get a green badge and checkmark on your Local Services Ads — plus a Google-backed guarantee for customers (Google may reimburse eligible customers up to a coverage limit if they’re unsatisfied with a job booked through LSA). To a homeowner choosing between contractors, that badge says “Google vetted this one.”

Why it matters

It unlocks Local Services Ads — the top-of-page, pay-per-lead placement (LSA guide).
It builds instant trust — the badge measurably increases clicks and calls.
It differentiates you from unbadged competitors on the same page.

How to get the badge

Confirm eligibility. Available for many home-service categories in supported areas — check that your trade and location qualify.
Sign up for Local Services Ads and start the verification.
Submit your license and insurance — proof of proper licensing for your trade and liability coverage.
Pass background checks — Google (via its partner) screens the business and often owners/field staff.
Complete your profile — services, service area, hours, business details.
Get verified — once approved, the badge appears on your LSA.

What it costs

The badge screening itself is generally part of the LSA onboarding; your real cost is the per-lead spend on Local Services Ads (LSA cost benchmarks). Background-check and verification specifics vary — confirm current requirements and any fees during signup.

How to keep it

Keep license and insurance current — lapses can suspend your badge.
Maintain a strong review profile — reviews drive your LSA ranking and standing.
Respond to leads promptly and handle them well (response time).
Resolve disputes fast to protect your account health (complaint handling).

Reviews decide how far the badge takes you

The badge gets you in the door; your reviews decide your placement and how many of those leads pick you. Two Google Guaranteed contractors compete on reviews — and the one with more five stars wins. Tailwind keeps your review flow steady so your badge works as hard as possible — see how it works.

Earn the badge, then let reviews rank you. See how Tailwind works.