Overhead is every cost that keeps the business running but isn’t tied to one specific job — rent, office salaries, insurance, vehicle payments, software, utilities, marketing. Overhead recovery is the practice of allocating a share of that total to every billable hour, so your prices cover it. Skip this step and each job might look profitable on labor and materials while the business quietly loses money (job costing).
Overhead recovery rate = Total annual overhead ÷ Total annual BILLABLE hours
This tells you how much every billable hour must contribute just to cover fixed costs — before any profit.
So every billable hour needs to carry about $33 of overhead on top of the loaded labor cost — before you add a cent of profit. (Use your own numbers.)
Your break-even hourly cost is:
Loaded labor rate + Overhead recovery rate = Break-even
Then add profit margin to get your price. Using earlier examples: ~$53 loaded labor + ~$33 overhead = ~$86/hour just to break even. Charge less and you lose money no matter how busy you are (labor burden, price book).
The classic trap: a contractor prices off wage + parts + a little markup, stays slammed all year, and can’t figure out why there’s no money. The answer is almost always un-recovered overhead. Recovering it is the difference between revenue and profit.
One overhead line you can shrink dramatically is customer acquisition — and reviews do exactly that. A strong review profile brings in leads at near-zero marginal cost, lowering the overhead each job has to recover. Tailwind automates the review engine that makes your marketing cheaper — see how it works.
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