Swell is built for healthcare practices, with patient messaging, ticketing and listings. Tailwind is for any local business and publishes its prices.
| Tailwind | Swell | |
|---|---|---|
| Price | $29/mo | Per location, not published |
| Built for | Any local business | Healthcare practices |
| Review requests | Email, SMS, QR code | Text, email |
| Replying to reviews | AI drafts for your approval | Google replies, templated responses |
| Patient messaging, ticketing, listings | Not included | Yes |
| Best fit | Reviews for any local business | Healthcare practices |
Swell details as published on its website on October 3, 2026. Check Swell’s website for current pricing and features.
Swell is a practice experience platform for healthcare — dental, vision, dermatology, urgent care, veterinary and more. It sends review invites by text and email, lets you reply to Google reviews, and adds webchat, patient texting, ticketing, listings and EHR/PMS integrations. Every option includes unlimited users and 3,000 monthly text messages.
Swell prices per location and doesn’t publish the amounts on its pricing page. Tailwind is built for any local business, with its prices on its website.
Tailwind’s prices are on its website: $29/month for one location, $59 for up to 5, $99 for up to 20.
Tailwind is built for any local business: restaurants, home services, retail, professional services and more.
Tailwind drafts each reply in the language of the review, and you approve it before it goes out.
Healthcare practices that want patient messaging, ticketing and EHR/PMS integration together with reviews.
Any local business that wants reviews handled simply, with published pricing and AI-drafted replies.
Public pricing from $29/month, AI-drafted replies in the language of each review, and reviews from five platforms in one inbox.