The Local SEO Audit Checklist You Can Run in One Afternoon

Before you start

Have your Google Business Profile login, your website, and a notepad ready. Run a quick automated scan first with our free local SEO audit tool to catch on-page issues, then work through the manual checks below.

Part 1: Google Business Profile (30 min)

Is your profile claimed and verified? (setup guide)
Is your primary category the most precise fit? (category finder)
Are services, hours, description, and attributes complete?
Do you have plenty of recent photos? (photo guide)
Are you posting and managing Q&A?
Any duplicate listings? (find and merge)

Part 2: Reviews (20 min)

How many reviews and what’s your average rating vs. your top competitors? (how many you need)
Are reviews recent and steady, or stale? (velocity)
Are you responding to all of them?
Do you have a system for asking every customer? (usually the biggest gap)

Part 3: Website / on-page (30 min)

HTTPS, mobile-friendly, fast?
Clear service pages and city/location pages?
LocalBusiness schema in place? (build it)
NAP shown correctly and consistently?
Title tags and headings targeting your services + city?

Part 4: Citations & NAP (20 min)

Is your NAP identical everywhere? (NAP consistency)
Are the key directories claimed and correct? (citation sites)
Any old or wrong listings to clean up? (citation cleanup)
Bing and Apple claimed?

Part 5: Rankings & tracking (10 min)

Check your grid rankings, not a single spot (rank tracking).
Review your GBP Insights (key metrics).
Are leads tracked back to your profile? (UTMs)

Turn the audit into action

Prioritize by impact: fix the profile and category, then close the review gap (almost always the highest-leverage fix), then citations and on-page. See the priority order in local SEO ranking factors. Tailwind automates the review engine and monitors your listings so the biggest fixes keep working after your audit day — see how it works.

Audit today, rank higher this quarter. See how Tailwind works.